Tuesday, March 3, 2020

It's Purely Natural® Cat Treats

I admit it - Truffle and Brulee are "treat hogs" and they would eat treats all day long if I'd let them. I do keep a bag of treats in every room in my home as a way to help find the girls when I need them. They usually come running. However, since this happens frequently through the day, I need to try and feed them the healthiest treats possible.

Loving Pets® It's Purely Natural®

Truffle and Brulee will eat almost any treat (they are finicky Persian cats!), but I try to feed them treats that I believe are a little healthier for them. I've slowly narrowed down their choice of treats to 2-3 different brands and most are freeze-dried. I'm always willing to try new treats with them and was eater to try the It's Purely Natural® cat treats from Loving Pets®.

Truffle and Brulee checking out the freeze-dried shrimp from It's Purely Natural

Loving Pets always begins with simple, healthy, all natural ingredients when making their treats. There are no additives, glycerins, artificial preservatives, or fillers used in their treats. Loving Pets uses the highest quality ingredients and also strives to keep their treats affordably priced and the new It's Purely Natural cat treats are no exceptions. 

It's Purely Natural cat treats are available in four flavors: freeze-dried chicken, dried beef lung, freeze-dried shrimp treats, and dried buffalo treats. We received three of the flavors to sample and wish we'd asked for the fourth since these were such a treat.

Freeze Dried Chicken Treats

Truffle eating the It's Purely Natural Freeze-Dried Chicken Treats

I always feel comfortable giving freeze-dried chicken treats to Truffle and Brulee, but I always check the ingredients now because I discovered one of the brands I fed in the past contained carrageenan, which is a food additive used very widely in canned cat food as a texture enhancer. A study by researchers in Canada and at the Harvard T.H. Chan School of Public Health published in 2017 found that consuming carrageenan can lead to ulcers and inflammatory bowel disease (IBD). The research, conducted in animals, revealed that in most – but not all – cases carrageenan promoted intestinal ulcerations and other changes similar to those seen in humans with IBD (Martino, 2017). 

I was pleased to see there was no carrageenan in the Freeze-Dried Chicken Treats from It's Purely Natural. The only ingredient was CHICKEN! The chicken treats are made from 100% all natural USA farmed and raised chicken. The chicken is freeze-dried to maintain freshness and nutrition. There are no additives, byproducts, fillers, or artificial preservatives. They are also wheat, gluten, soy, grain, and glycerin free. They are bite-sized and and soft to chew. 

Truffle and Brulee both loved these chicken treats.

Freeze Dried Shrimp Treats

Truffle sniffing the It's Purely Natural freeze-dried shrimp treats

I knew I loved shrimp, so I wondered if Truffle and Brulee would have the same experience. These are not pieces of shrimp flavored treats, but actual freeze-dried shrimp. They are small, but you can see in the first photo in this post the pieces of whole freeze-dried shrimp in my hand. The It's Purely Natural freeze-dried shrimp is 100% shrimp. There are no additives, byproducts, fillers, or artificial preservatives. They are also wheat, gluten, soy, grain, and glycerin free. They are bite-sized and and soft to chew. 

I guess it was a different flavor because the girls were a little hesitant to eat these at first. They wouldn't eat them from my fingers (like they usually do), but when I poured them into my hand, both ate them. Brulee will now eat these from my fingers, but Truffle isn't as keen about the shrimp treats.

Dried Buffalo Treats

Brulee sniffing the It's Purely Natural Dried Buffalo Treats

This was a flavor I was very interested in trying with the girls. I'd never fed them any "wild" meat and they don't usually eat beef products. This treat is made from 100% buffalo. Buffalo is a leaner, lower in cholesterol, higher in protein, and has a higher concentration of iron and essential fatty acids than beef. There are no additives, byproducts, fillers, or artificial preservatives. They are also wheat, gluten, soy, grain, and glycerin free. 

When I pulled the buffalo treat out of the bag, both girls were immediately interested in it. The buffalo treats are strips that look like a piece of bacon. Loving Pets advertises that these treats are bite-sized and soft to chew which I'm not in complete agreement with. The buffalo treats are almost like jerky and your cat needs to chew them well. Truffle almost choked on the buffalo treat when she grabbed it from my fingers and quickly chewed it (not much) and it got caught in her throat. I need to remind everyone that Truffle doesn't chew her food well and I always need to break down larger treats into smaller pieces for her to eat them. Once I broke the buffalo treat into smaller pieces for her, she did great! She was begging for more as Brulee was eating hers. Brulee does chew her food better and I could feed her the entire piece and she was fine. My recommendation would be to break the buffalo treat into smaller pieces until you see how your cat will eat it.

The video below shows Brulee enjoying her buffalo treat.

Dried Beef Lung Treats

Photo credit: Loving Pets

We didn't receive the dried beef lung treats to sample. We don't know what we were thinking. Truffle and Brulee think we didn't ask for a sample because Mom Paula didn't like the sound of eating beef lung. MOL!

The dried beef lung treats are also made from 100% all natural USA farmed and raised beef. Beef lung is a great treat choice because it's much higher in protein and lower in fat than most beef cuts. There are no additives, byproducts, fillers, or artificial preservatives. They are also wheat, gluten, soy, grain, and glycerin free. 

All of the It's Purely Natural treats retail for for $3.99 per bag. The treats are available on the Loving Pets website and other online retail pet specialty stores.


The wonderful people at Loving Pets® have generously agreed to allow us to host a giveaway for three of our readers who will have the chance to 3-bags (choice of flavor) of the It's Purely Natural Cat Treats. 

The giveaway is open to residents of the 48 contiguous states in the US (no PO boxes), 18+ years of age, except where prohibited by law. The winners will be randomly selected randomly by Rafflecopter and contacted by email and will have 48 hours to claim their prize. Failure to do so will result in forfeiture of the prize and a new winner will be randomly selected by Rafflecopter. Please note that to qualify for a prize a comment must be left on this blog post. Giveaway closes March 15, 2020 at 11:59 pm Eastern Time.

John Vincent Martino et al, “The Role of Carrageenan and Carboxymethylcellulose in the Development of Intestinal Inflammation,” Frontiers in Pediatrics, May 1, 2017, doi” 10.3389/fped.2017.00096

Would you like to comment?

  1. I always love freeze dried chicken treats!

  2. I'll bet those are really good, they sound yummy!

  3. They look very yummy and healthy. We also do the same thing in our house, with having a treat bag in every room to shake it if we can;t find the little ones. The buffalo treat is something new that we want to try. Thanks for your very informative post. Have a great day.
    World of Animals

  4. My cats would probably enjoy the shrimp and chicken

  5. These look so yummy! We won one of your giveaways a while ago so we'll give someone else a chance to win.

  6. I've never heard of this brand before. Bear prefers soft treats and hasn't been big on freeze-dried, but with his diabetes diagnosis, I've been looking for treats with high protein and low carbs. I know some cat bloggers say to stay away from carrageenan - but in evaluating wet foods suitable to diabetic cats, it's often used as a thickener - and preferable to other starches. But Bear's also got IBD, so I might need to re-evaluate whether I should avoid it in the future.

  7. Oh my crowd would love these! Well except the shrimp (tried a different brand and they didn’t like it) but the others.

  8. My kitties would love to try these treats!

  9. I've tried freeze dried shrimp treats with my cats, but they didn't like them. They especially love poultry flavors (chicken and turkey mostly). I know they have gone nuts when I fed my dogs dried beef lung treats, so I think they'd like those. I'd be curious for them to try the buffalo, too.

  10. Mom says I'm very finicky about food and treats. She says, "Valentine has food sensitivities to several food ingredients including chicken, turkey and salmon, and it can be hard to find quality treats without those in them. I'm definitely interested in trying him with the Loving Pets treats knowing that they have a shrimp and a buffalo varieties."


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