Friday, April 17, 2020


During this stressful time across the world, one thing we can always depend on is the love and comfort our feline companions bring us! We've read on the Internet that many people are beginning to consider bringing cats into their homes through fostering or adoption. As rewarding as this can be, it can also be a challenge for first-time fosters.

To help support first-time fosters and adopters, Royal Canin® is teaming up with kitten expert and Internet sensation Hannah Shaw, The Kitten Lady, to offer Catology, an educational kitten care series designed to provide support and resources to people who have welcomed a newly fostered or adopted kitten into their home.

Silver shaded Persian Kittens
Photo credit: Terry Rogers

It's Spring and along with warmer weather and beautiful flowers, it's kitten season! Animal shelters and rescues are always overwhelmed during this time of the year, but because of the pandemic, they are trying to operate with limited staff and funds. "With so many of us staying at home, it's the perfect time to help save the life of a vulnerable feline," said Hannah Shaw. Hannah Shaw has agreed to partner with Royal Canin to help "empower new foster parents with the skills and knowledge they need in order to become heroes for the little guys."

photo of Hannah Shaw courtesy Royal Canin®

Catology Webinar Series

Catology is a series of free, interactive livestreams that will feature Hannah Shaw covering the most important kitten topics, such as caring for neonates, feeding and nutrition, kitten behavior and socializing. The series will run each Saturday for four consecutive weeks beginning at 2 pm ET/11 am PT beginning this Saturday, April 18. Topics for the series will be:
April 18: Caring for Itty Bitty Bottle BabiesApril 25: Beyond The Bottle: Caring for Growing KittensMay 2: Kittens Healthy: Caring for the Most Fragile FelinesMay 9: Feral Felines: Helping Kittens Found Outdoors
The webinars will be streamed live on the Royal Canin Facebook and Instagram pages, as well as The Kitten Lady Facebook and Instagram pages. These webinars will be available to watch following each event. You can register for the series by visiting the Catology Series on Eventbrite

Additional resources will be provided in the Catology Facebook Group, which is a new community for cat owners. This FB group will have veterinarians, nutritionists, and other feline experts who will host chats and share resources for new kitten and cat fosters and owners. 

Brulee with her favorite Royal Canin kibble

Royal Canin Support

Royal Canin is supporting this initiative by covering the cost of the first month of food for kitten and cat fosters and adopters. By combining the partnership with Hannah Shaw through the Catology Series and this support, Royal Canin wants to help make the transition to pet ownership as seamless as possible. If you are a new foster or adopter of kittens or cats, you can visit Royal Canin for more information on how to receive free Royal Canin kitten and cat food. This offer is limited to the first 1,000 sign-ups. New fosters and adopters can receive a rebate for the MSRP price (up to $30 back) for any purchase of Royal Canin Cat, Kitten, or Mother and Babycat products.

We are looking forward to watching the Catology Series with Hannah Shaw and hope each of you can participate in these free webinars. You can register and read more detail about the webinars here

Would you like to comment?

  1. This sounds like an awesome series!

  2. What a great idea. We're sure that will be a super series.

    The Florida Furkids

  3. Hannah is one kick-butt woman! Love her!

  4. Sounds like a great series. I've asked my cat-loving husband if we should adopt a kitten since we're home so much, but he's afraid the little one would just become a chew toy for Bella. :-)

  5. How sweet of Royal Canin to cover the cost of food for some new owners and foster parents! With so many people out of work because of the shutdowns, I'm sure that will be really helpful. I, very sadly, can't own (or be owned by, I guess) cats myself because my fiance is very allergic to them, but the web series sounds like an awesome resource for new cat caretakers.

  6. What a clever idea for those that are new cat parents

  7. That really is very cool, bravo everyone!

  8. That looks interesting and educational.

  9. A great series and well timed too. Glad folks are seeing the worth and adopting felines in need. I hope too that those colony cats in need will also not be forgotten.

  10. This seems like a great series for cat people! I hope that I can foster kittens one day.

  11. Our cats absolutely love Royal Canin. I don't know what magic they use in making their cat food but no other dried food has such a high uptake rate amongst all of my cats. Thank you for sponsoring this Royal Canin - its an inspired idea.

  12. This post is a fantastic resource. I'm lucky, when I fostered, I was already part of a vast network of pet people; also, the rescue group was incredibly supportive. This post is well-timed with kitten season!

  13. Yeah! Go and learn something. That is always an awesome idea.

  14. Our mom got an email about that! Now she really wants to try to catch it.

  15. We hope new adoptive parents keep up their enthusiasm for us when they go back to work!


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