Catology

During this stressful time across the world, one thing we can always depend on is the love and comfort our feline companions bring us! We've read on the Internet that many people are beginning to consider bringing cats into their homes through fostering or adoption. As rewarding as this can be, it can also be a challenge for first-time fosters.

To help support first-time fosters and adopters, Royal Canin® is teaming up with kitten expert and Internet sensation Hannah Shaw, The Kitten Lady, to offer Catology, an educational kitten care series designed to provide support and resources to people who have welcomed a newly fostered or adopted kitten into their home.

Silver shaded Persian Kittens
Photo credit: Terry Rogers

It's Spring and along with warmer weather and beautiful flowers, it's kitten season! Animal shelters and rescues are always overwhelmed during this time of the year, but because of the pandemic, they are trying to operate with limited staff and funds. "With so many of us staying at home, it's the perfect time to help save the life of a vulnerable feline," said Hannah Shaw. Hannah Shaw has agreed to partner with Royal Canin to help "empower new foster parents with the skills and knowledge they need in order to become heroes for the little guys."

photo of Hannah Shaw courtesy Royal Canin®

Catology Webinar Series

Catology is a series of free, interactive livestreams that will feature Hannah Shaw covering the most important kitten topics, such as caring for neonates, feeding and nutrition, kitten behavior and socializing. The series will run each Saturday for four consecutive weeks beginning at 2 pm ET/11 am PT beginning this Saturday, April 18. Topics for the series will be:

April 18: Caring for Itty Bitty Bottle BabiesApril 25: Beyond The Bottle: Caring for Growing KittensMay 2: Kittens Healthy: Caring for the Most Fragile FelinesMay 9: Feral Felines: Helping Kittens Found Outdoors

The webinars will be streamed live on the Royal Canin Facebook and Instagram pages, as well as The Kitten Lady Facebook and Instagram pages. These webinars will be available to watch following each event. You can register for the series by visiting the Catology Series on Eventbrite. 




Additional resources will be provided in the Catology Facebook Group, which is a new community for cat owners. This FB group will have veterinarians, nutritionists, and other feline experts who will host chats and share resources for new kitten and cat fosters and owners. 

Brulee with her favorite Royal Canin kibble

Royal Canin Support

Royal Canin is supporting this initiative by covering the cost of the first month of food for kitten and cat fosters and adopters. By combining the partnership with Hannah Shaw through the Catology Series and this support, Royal Canin wants to help make the transition to pet ownership as seamless as possible. If you are a new foster or adopter of kittens or cats, you can visit Royal Canin for more information on how to receive free Royal Canin kitten and cat food. This offer is limited to the first 1,000 sign-ups. New fosters and adopters can receive a rebate for the MSRP price (up to $30 back) for any purchase of Royal Canin Cat, Kitten, or Mother and Babycat products.

We are looking forward to watching the Catology Series with Hannah Shaw and hope each of you can participate in these free webinars. You can register and read more detail about the webinars here.